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Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


Research papers

Always on research

In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Anouk Willems
Company: InSites Consulting
March 17, 2013
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Citation

Willems, A. (2013a, March 17). Always on research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/always-on-research


Research papers

Research in the mobile mindset

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
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Citation

Veris and Verhaeghe (2012a, November 06). Research in the mobile mindset. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-the-mobile-mindset


Research papers

Designing the club of tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck
Companies: InSites Consulting, Heineken
September 13, 2012
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Citation

De Boeck, Eising, Van Hoff and De Ruyck (2012a, September 13). Designing the club of tomorrow. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/designing-the-club-of-tomorrow


Videos

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012
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Citation

Verhaeghe, A. (2012a, June 15). Fishbowl. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fishbowl


Research papers

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011
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Citation

Sbarbaro, Veris, De Ruyck and Van den Bergh (2011a, November 13). We got a crush on you(th)!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/we-got-a-crush-on-you-th-


Research papers

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011
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Citation

Claes, Ilustre, Schillewaert and Verhaeghe (2011a, September 18). Crowd interpretation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/crowd-interpretation


Research papers

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
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Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/engage-inspire-act


Research papers

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Companies: InSites Consulting, Unilever
November 18, 2010
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Citation

De Ruyck, Ludwig, van Kesteren and Schillewaert (2010a, November 18). How fans become future shapers of an ice-cream brand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-fans-become-future-shapers-of-an-ice-cream-brand